Since 1924, Horwitz Horwitz & Associates have continued a tradition begun by the firm’s founder, Jacob W. Horwitz, representing individuals against corporate wrongdoers, high-priced lawyers and insurance companies who routinely take advantage of those who have been injured as a matter of policy. The firm is proud to be well known and respected in the Chicagoland area, especially amongst the area’s many Unions and Union Workers.
When the firm approached us they knew that with a strong online presence a real opportunity existed to reach new clients. They had an existing website but it was not being trafficked well and was not generating any new business for the firm. Due to poorly designed information architecture it was nearly impossible for a visitor to locate the information they were seeking.
The firm challenged One Law to create a new website that ranked well in search engines for the keywords they were targeting and converted visitors into leads while representing the firm in a professional light through polished design and functionality.
One Law was commissioned to redesign the Horwitz Horwitz & Associates website and brand including a new logo, business cards, print brochures, print ads & marketing collateral.
Based on feedback received from multiple focus groups we designed a website that spoke directly to Horwitz Horwitz & Associates’ primary audience via video testimonials from actual clients of the firm. For those visitors to the site who believed they had a case and were ready to start the process of working with a lawyer, we made contacting the firm as easy as possible via simple, intuitive contact forms. At the same time, these leads became instantly better qualified for HH&A by ensuring that the visitor was providing enough information on the form to determine if they had a viable case.
Since launching in the winter of 2010 the new website has quickly climbed the ranks of Search Engines for highly competitive niche keywords, with page 1 rankings on Google for queries such as Illinois Personal Injury Attorneys, Chicago Personal Injury Attorneys, Chicago Personal Injury Lawyer, Personal Injury Lawyer Illinois, Chicago Personal Injury, Workmen’s Compensation Attorneys in Chicago, and many more.
The secret to our success is in the code and the content, not the black magic “Search Engine Optimization” techniques that so many firms get fooled into paying obscene amounts for with little success. With quality code and properly structured content, we were able to achieve the results mentioned above within weeks of launching the new horwitzlaw.com website.
Hello, World! We’re glad you’ve made it to our new One Law website. Although this particular site is new, we’ve been in the business of making websites and mobile apps for some time now. Our partner design firm, One Design, boasts a rich portfolio of work across several industries aimed at various audiences. We’ve worked on everything from helping start-ups to...
